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Marketing Tactics

  • Insights: Making the In-Store Experience Count

    By Molly Glover Gallatin, Gigwalk   According to Forrester Research, U.S. e-retail sales are expected to grow from $263 billion in 2013 to $414 billion in 2018, a compound annual growth rate of 9.5%. While a fuss has been made about the increase in online spending, statistics show that more than three quarters of retail transactions are still made in-store.    

  • RadioShack marketing chief goes to At Home

    Plano, Texas - Home décor superstore retailer At Home has appointed Jennifer Warren as its new chief marketing officer.  Warren most recently held the same position for Radio Shack, where she was responsible for leading the marketing, consumer insights, private brand strategy, public relations and omnichannel teams.  

  • Office Depot gets contracts valued at $400M

    Office Depot has been awarded two contracts valued in excess of $400 million.

    The retailer will be partnering with Region 4 Education Service Center and TCPN, which offers cooperative contract solutions to K-12 schools, local governments, colleges and universities. The new agreements with Office Depot include office and school supplies, furniture, technology products and copy and print services provided at significant discounts and savings to eligible public agency customers.

  • Looking for a product? Try the mobile Yellow Pages

    Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.  

  • It's an omnichannel holiday for CVS customers

    CVS has developed an omnichannel strategy for this holiday season that focuses on targeting customers online, on mobile and in stores.

    Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests. Additional holiday savings and tips can be found on the CVS Facebook page.

  • Ex-RadioShack CMO finds a new home

    RadioShack’s former marketing chief is joining At Home, the Texas-based home decor chain.

    "Jennifer's retail experience coupled with her strong agency background will serve her well in her new role," said Lee Bird, CEO of At Home. "We're thrilled to have added an executive with her prowess to our growing team."

    Warren most recently held the position of CMO for RadioShack, where she was responsible for leading the marketing, consumer insights, private brand strategy, public relations and omnichannel teams.

  • Safeway scores 100% on Corporate Equality Index

    PLEASANTON, Calif. - For the second year in a row, Safeway Inc. has received a perfect score of 100% on the Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices pertinent to LGBT equality, administered by the Human Rights Campaign Foundation.  

  • Millennials more likely to impulse-shop

    The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.

    About 83% of Millennials admit to having made an impulse purchase in the past, according to the Chase Blueprint Holiday Impulse Purchases Survey. And when they shop online or on pay day, this urge exceeds that of all other age groups.

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