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Jo-Ann Fabric and Craft partners with U.K.’s Craft Retail Group


Grand Rapids, Mich. - Craft Retail Group, part of the U.K.-based Ideal Shopping Direct multichannel retail shopping group, is launching the U.S. broadcast of its Create and Craft shopping network. The network, in partnership with Jo-Ann Fabric and Craft Stores, offers products and brands across craft, sewing, quilting, knitting, and niche creative arts.

Create and Craft began broadcasting nationally into approximately 40 million homes on Dec. 29 on Direct TV and Dish Network channels, as well as online and via Roku. Create and Craft offers an interactive website with project tutorials, promotions, and programs, most of which are currently filmed in the U.K, but which will be partially filmed in the U.S. in the future. A custom app will also be released in early 2015.

“This partnership with Create and Craft provides an incredible opportunity to deliver exclusive product, projects and promotions to crafters and makers across the U.S.,” said Riddi Kline, executive VP marketing and merchandising, Jo-Ann Fabric.

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