Marketing Tactics

San Luis Obispo, Calif. -- Canada’s Home Hardware chain has jumped on the in-store pickup bandwagon, tapping Shopatron to complete an implementation of Canada’s largest dealer-owned hardware, lumber, building materials and furniture cooperative’s in-store pickup platform.

Sam’s Club is taking its efforts to help and recognize small businesses to a new level with a $700,000 grant to SCORE.

The American Small Business Championship through SCORE will award 102 small businesses, two in every state and the District of Columbia, for their sacrifice and dedication to the success of their business. The Small Business Champions will receive a $1,000 Sam's Club gift card, an all-expense-paid trip to a training event, SCORE mentoring for one year, and promotion throughout the year to showcase each Champion's story.

Helping small business owners and consumers achieve peak performance is the premise behind a new branding initiative at Office Depot called, “Gear Up For Great.”

From Valentine’s Day to Christmas, the year is filled with big moments for retailers – but a retailer’s strategy should be much more than a numbers game during these times. Rather, these moments present an opportunity to build momentum for the entire year with a 360-degree brand strategy that gives shoppers an unforgettable experience that will keep them coming back.

To maximize the potential benefits of big retail moments throughout 2015, keep these five pillars in mind:

New York -- Retail spending growth for the holiday period totaled 3.2%, and Christmas Eve, not Black Friday, was the busiest spending day of the year. Those are just two of the findings in the First Data SpendTrend annual holiday wrap-up.

The report, which includes only card-based forms of payment, is based on analysis of over 400,000 retail merchant locations across the nation, from Nov. 1, 2014 through Jan. 4, 2015, and had processing activity with First Data for the same period during the previous year.  

Boot Barn’s efforts to expand its footprint may be paying off, as the western wear retailer reported net sales of approximately $130.5 million, compared to net sales of $115.4 million for the third quarter of fiscal 2014.

Another January, another NRF “Big Show” in New York. The annual meeting officially kicks off on Sunday. Here’s my early take on what to expect from exhibitors at the show:

1. More Cooperation With Retailers

Exeter, N.H. -- Ice hockey equipment manufacturer Bauer Hockey is throwing its puck in the retail arena. The company will open its first-ever store this summer, in the Boston suburb of Burlington, Massachusetts. It will be followed by a second location in the fall, in the Minneapolis area.