Marketing Tactics

From Valentine’s Day to Christmas, the year is filled with big moments for retailers – but a retailer’s strategy should be much more than a numbers game during these times. Rather, these moments present an opportunity to build momentum for the entire year with a 360-degree brand strategy that gives shoppers an unforgettable experience that will keep them coming back.

To maximize the potential benefits of big retail moments throughout 2015, keep these five pillars in mind:

New York -- Retail spending growth for the holiday period totaled 3.2%, and Christmas Eve, not Black Friday, was the busiest spending day of the year. Those are just two of the findings in the First Data SpendTrend annual holiday wrap-up.

The report, which includes only card-based forms of payment, is based on analysis of over 400,000 retail merchant locations across the nation, from Nov. 1, 2014 through Jan. 4, 2015, and had processing activity with First Data for the same period during the previous year.  

By Dave Weinberger, CBX

Have you read any 2015 retail trend forecasts lately? Let’s face it, many so-called trends for the year ahead — the need to focus on things like mobile payment, customization, foodservice, smaller formats or millennial shoppers, to name a few — are at this point just the cost of doing business.

San Jose, Calif. -- Despite some surprising showings over the holiday 2014 shopping season, a report by RetailNext said that overall traffic at brick-and-mortar stores dipped 7.1% for the Nov. 30-Jan. 3 shopping period.

The newly released Retail Performance Pulse also showed a 6.5% year-over-year decrease in sales.

Macy’s announced a series of major operational and merchandising moves to accelerate its omnichannel approach while also releasing solid holiday sales.

Stage Stores is reporting a strong holiday sales season despite predictions from the company’s CEO that December would be very challenging for apparel retailers.

The parent company of Beall’s, Goody’s and other stores reported an increase in same store sales of 6.5% for the nine week period ending Jan. 3.

Canton, Mass. – Dunkin' Donuts has signed the largest development agreement in the company's history with the goal of expanding Dunkin' Donuts in China. The retailer plans to open more than 1,400 new stores across China in the next 20 years.

Target is stepping up its efforts to attract new parents to its stores with a new partnership, educational classes and a social media campaign.

Bump Club and Beyond, the nation's largest social event network for new moms, is partnering with Target to present a national series of events designed to help expectant and new parents learn the "basics" of bringing up baby.