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Dick's Sporting Goods scores with omnichannel
The CEO of Dick’s Sporting Goods says the growth of the retailer’s omnichannel network and improved marketing led to better-than-expected earnings in the fourth quarter.
Edward Stack, chairman and CEO at Dick’s, said the company reported a profit of $156 million, or $1.30 a share, up from a profit of $139 million, or $1.11 a share, a year earlier. Revenue grew 11% to $2.16 billion. Same store sales jumped 3.4%.
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Target campaign needs 'no translation'
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.
The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.
According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

