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SPECS 2017 update
Planning is well under way for the 53rd annual SPECS conference, which will be held at the Gaylord Palms in Kissimmee, Fla., March 12–14, 2017. The event is produced by Chain Store Age and is attended by retail and foodservice executives involved in the planning, design, construction and maintenance of stores and restaurants nationwide.
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Tapping into the restaurant playbook
To create meaningful experiences, retailers should take a page from the menu
At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.
Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.

