The nation’s largest auto dealership chain is expanding its brand into new areas of the automotive retail sector.
AutoNation announced it will debut a new format, a standalone concept called AutoNation USA, that will be dedicated to used-car sales and also serve as service centers, offering scheduled maintenance and repair work along with express service. The company has identified 25 sites to launch the concept, with five expected to open in 2017.
In addition, AutoNation is launching a line of auto maintenance and repair parts, called AutoNation Precision Parts, and a line of auto accessory products, AutoNation Auto Gear. The company debuted the concept last summer, with a line of AutoNation branded batteries.
"We are pleased to announce the next phase of our comprehensive brand extension strategy, which will provide long-term growth opportunities for the company,” said Mike Jackson, chairman, CEO and president. “We expect that our investments in this next phase of the company's brand extension rollout, which may exceed $500 million in the aggregate, will continue for the next several years.”