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Analysis: Target needs to balance online growth with store growth
The holidays did not bring much cheer for Target, which saw both sales and profit decline during the golden quarter. Worryingly, comparable sales fell at an accelerated pace, ending up at their most negative point for of the fiscal year. The one bit of sparkle in an otherwise dreary set of figures came from digital where sales grew by a stellar 34%, a pace of expansion well above online growth in the whole U.S. market. -
Target misses bullseye in Q4 as profit, sales fall; gives weak 2017 outlook
Strong online sales were not enough to help Target Corp. overcome a very disappointing fourth quarter, whose sales and earnings were far below Wall Street expectations. And the discounter offered a weak outlook for 2017. Target on Tuesday issued a full-year profit forecast that was far below market expectations, and said it plans to invest more money into enhancing its digital online platform and cutting prices. The chain said it would sacrifice gross margins this year to stay ahead of the competition.

