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German audio company opens experiential store in New York
A German brand known for its high-quality headphones had dropped anchor in the United States. Sennheiser has opened a pop-up, in the SoHo section of downtown Manhattan, that is designed to let visitors try out its products firsthand. The brand is also set to open a permanent retail space, at the Westfield World Trade Center in Manhattan, in late October. It will serve as a showroom and not sell product (product is sold at the pop-up, however). -
British apparel brand has aggressive store plans for China
Starbucks isn’t the only company that has big plans for China. New Look, the British apparel retailer, is looking to expand to 500 stores over the next three years in China, Fortune reported. It currently operates a total of 850 stores globally, with 95 locations in China.

