Marketing

Wallingford, Conn. -- Edible Arrangements announced the acquisition of the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers  and Fruitflowers.com.

St. Louis -- Panera Bread Company announced that Roger Matthews, executive VP and CFO, has resigned his position to pursue other opportunities.

Effective Aug. 6, Bill Moreton, executive vice chairman of Panera Bread, will serve as interim CFO as the company conducts a search for a full-time replacement. Moreton has previously held the positions of CEO, co-chief executive officer and CFO of Panera Bread. Matthews will transition his remaining duties through the end of August.

Seattle -- REI named Alex Thompson as the company's new VP of communications and public affairs.  

Thompson most recently served as executive VP of corporate and public affairs in the New York office of Edelman, a global communications and marketing firm.

At REI, Thompson will direct a broad portfolio that includes public relations, reputation management, corporate communications, philanthropy, community affairs and government relations. In addition, he will be actively involved with the co-op's board of directors.

Target Corp. is running a Q&A with its new chairman and CEO, Brian Cornell, on its in-house, behind-the-scenes blog, A Bullseye View. The interview was conducted by the Bullseye View team.

You are the first CEO who has been hired from outside of Target. What are the benefits of coming in from the outside? What will be some of the challenges?

Sandra Gudat, President & CEO, Customer Communications Group

Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program. In fact, it may be enough of an issue that they keep loyalty as an independent P&L entity, or even steer clear of loyalty altogether to avoid the problem. After all, every retail business is about profit, and adding another layer of promotional discounts into the mix could be seen as a threat to the bottom line.

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.

Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.

Lafayette, La. - ARC Group Inc., owner, operator and franchisor of the Dick's Wings & Grill concept, has named Chris Perrella has joined the company as its director of marketing.

Deerfield, Ill. — Walgreens on Monday named Timothy McLevish as Walgreens executive VP and CFO, effective immediately. He will lead all of Walgreens' finance functions as the company prepares to move forward with the proposed second step of its strategic partnership with Alliance Boots.
 

In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

In the next 12 to 24 months, P&G will “harvest, partner, discontinue or divest” 90 to 100 brands, whose sales have been declining 3% per year over the past three years. Profits have been declining 16%.