Marketing

Burlington, N.J. – Aided by reductions in areas such as interest expense, debt extinguishment and stock option modification, Burlington Stores Inc. more than doubled its net income to $25.69 million in the first quarter of fiscal 2015 from $11.77 million the same period a year earlier. The company plans to open 25 stores during fiscal 2015.

Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

New York -- Saks Fifth Avenue Off 5th will open a store at Christiana Fashion Center in Christiana, Delaware, in October. The 32,000 –sq.-ft. store will be the off-price retailer’s first in the state of Delaware.

Lands' End is adding two highly regarded retail veterans to an executive team led by newly appointed CEO Federica Marchionni.

The company announced that Joseph Boitano is bringing his more than 30 years of retail and wholesale experience to a new role at Lands' End as executive vice president, chief merchandising and design officer and will lead all aspects of merchandising and design.

Bealls has come up with a creative marketing campaign to leverage the artistic talent of its customers.

The company has launched the Bealls Florida Artist Competition, which will provide the opportunity for new and established artists to have their artwork produced into a line of Florida-inspired products exclusive to Bealls Florida.

Sunderland, Vt. - William R. McLaughlin has been named as the new president of the Orvis Company Inc. He will succeed Raymond G. McCready, who will retire later this year.  

McLaughlin will assume the post July 27. McLaughlin's early career included leadership roles with Pillsbury and PepsiCo. At Pepsi, he managed several of their international businesses and rose to become president of Frito Lay Europe, Middle East & Africa.  From 2000 to 2012, McLaughlin was president & CEO of the specialty retailer Select Comfort Corp.

New York -- Amazon.com is going big in Texas with the announcement that it will open its fourth fulfillment center in the state.

The new 500,000-sq.-ft., which is currently under construction, will be located at the northeast corner of Interstate 45 and Interstate 20 in Dallas and will bring about 500 new jobs to the area when the facility opens early in 2016. It will process smaller items, such as books, electronics and consumer goods.

New York -- Alibaba Group wants small business owners from the United States to sell their merchandise on its e-commerce sites is looking for more American products to sell to Chinese consumers.

“We need more American products,” said Alibaba founder and executive chairman Jack Ma in a speech at the Economic Club of New York on Tuesday.

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