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eBay woos holiday shoppers with global brand campaign
eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.
eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.
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Campbell taps developer for Camden’s Gateway District expansion project
Campbell Soup Company has designated Brandywine Realty Trust as the developer of the mixed use development for Camden’s Gateway District. Campbell, the State of New Jersey, the County and City of Camden announced plans to develop the area adjacent to the company’s world headquarters in February 2007 with Campbell designated as the master redeveloper of the project.
The 13 acres earmarked for development are located off Newton Ave., between Admiral Wilson Blvd. and 11th Street.