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Marketing

  • Fred’s reveals impact of Thanksgiving closure

    Many retailers opened on Thanksgiving this year but regional discounter Fred’s remained closed and the impact of that decision was evident when the company reported a 2.3% decline in November same store sales.

    Fred’s stores were open on Thanksgiving Day last year, but the operator of 702 stores closed its stores this year which made for a challenging comparison against the prior year period.

  • The next big thing in footwear retail

    Footwear is one of the hottest segments of retail these days and Boot Barn is ready to capitalize on the growing market.

    The company reported a 7.3 percent increase in same store sales and reversed a prior year loss during its second quarter ended September 27, its first financial report since completing an initial public stock offering on Nov. 4.

  • Ascena Retail Group profit tops estimate; online sales surge

    Mahwah, New Jersey - Ascena Retail Group’s first quarter profit topped estimates as strong online growth helped make up for falling same-store sales. The company, which operates the Lane Bryant, Cacique, Maurices, Dressbarn, Catherines, Justice and Brothers brands, reported net income of $53.5 million, compared to $52.6 million in the year-ago period.

    Net sales of $1.2 billion for the first quarter were flat compared to the year-ago period. Same-store sales fell 4% while online sales surged 16%.

  • Hammacher Schlemmer unveils “first augmented reality catalog"

    NEW YORK - New York City retailer Hammacher Schlemmer is pioneering what may well be the next evolution of catalog shopping with the launch of what it describes as the “first augmented reality catolog.”

    "It's the next best thing to visiting our landmark Manhattan store in person," said Rich Tinberg, Hammacher Schlemmer's CEO.

  • Report – Wal-Mart to eliminate 250 China jobs, open nine new stores in China

    Bentonville, Ark. – Wal-Mart reportedly plans to improve efficiency in its China operation by eliminating 250 jobs, and also open nine new stores and a new distribution center in China by the end of 2014. According to Bloomberg, the positions that will be cut are mostly marketing and merchandising roles, along with some cuts in departments including tax and asset protection.

  • Starbucks offers ‘wonderful’ omnichannel promotion

    Seattle – Starbucks wants customers to feel wonderful this holiday season. From now through Jan. 5, 2015, customers who pay using a Starbucks Card or Starbucks mobile app, can enter the Starbucks It’s a Wonderful Card Ultimate Giveaway.

    The omnichannel promotion offers the chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.

  • Net income dips at Shoe Carnival in Q3

    Evansville, Ind. – Net income dipped to $10.8 million in the third quarter of fiscal 2014 from $10.9 million the same period the prior fiscal year. Net sales fared better, climbing 7% to $254.69 million from $235.77 million, ahead of previously issued guidance.

  • One Daytona breaks ground on early site work

    Daytona Beach, Florida - One Daytona, the proposed mixed-use and entertainment destination across from Daytona International Speedway in east Central Florida, began early site work November 24, according to joint-venture owners International Speedway Corp. and Jacoby Development. The work underway includes phase one infrastructure improvements by P&S Paving.

  • BDO: Retailers’ marketing mix includes shift to mobile and social

    Chicago - Overall marketing and advertising budgets at leading U.S. retailers will rise by 1.% this year, compared to a decline of .98% in 2013, with 72% of retailers expecting to spend about the same amount on marketing and advertising compared to last year, according to the BDO Retail Compass Survey of CMOs, by BDO USA.

  • Kmart campaign makes a difference for kids

    Shoppers at Kmart who are looking for that must-have toy this holiday season will be also able to help raise money to end childhood cancer and other diseases.

    Kmart has announced that beginning this Sunday through Dec. 13, the retailer will donate $1 to St. Jude Children’s Research Hospital for every purchase from its annual Fab 15 toy list, up to a maximum donation of $25,000.  

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