Porsche drives consumers to dine in ‘experience center’

Atlanta - Porsche Cars North America Inc. hopes to drive consumers to drink – and eat – at its new $100 million Porsche Experience Center and headquarters. Porsche has officially opened its new fine dining "Restaurant 356" on the second level of the Porsche Experience Center, overlooking the Hartsfield-Jackson Atlanta International Airport.



In addition to Restaurant 356 and the driver development track it overlooks, the Porsche Experience Center features a classic car gallery, restoration center, human performance center, and driving simulator lab. A business center features 13,000-sq.-ft. of conference and event space. The complex has been specifically designed as a destination for the public, where an estimated 30,000 consumers are expected to visit each year.