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Marketing

  • Online aids Ascena sales of niche brands

    Healthy e-commerce growth offset a sales slowdown at Ascena Retail Group’s physical stores and enabled the company to achieve its first quarter financial expectations.

    Ascena, operator of stores under the Lane Bryant, Cacique, Maurices, Dressbarn, Catherines, Justice and Brothers brands, said same store sales declined 2% during its first quarter ended Oct. 25 as a 16% comp increase online wasn’t enough to offset a 4% decline at physical stores.

  • Commentary: From Singles Day to Cyber Monday - Branded Retail Events in a New Era of Consumerism

    By Kosha Gada  

  • HSN names Fruit of the Loom exec Cornerstone president

    St. Petersburg, Fla. - HSN Inc. has named Jeffrey Kuster as president of Cornerstone and executive officer of HSNi. Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, most recently as executive VP, chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom.  

  • Lowe’s plans 3 new Canadian stores

    Mooresville, N.C. – Lowe’s Companies Inc. will open three new stores in Canada, starting with a 94,500-sq.-ft. store in Lethbridge, Alberta in spring 2015. Lowe’s also plans to open an 86,000-sq.-ft. store in Saskatoon, Saskatchewan and a 75,000-sq.-ft. store in Saulte Ste. Marie, Ontario.  

  • Macy’s Herald Square holiday windows take customers on a star-crossed journey

    New York - Macy's Herald Square has unveiled its 2014 Christmas windows. Titled "Santa's Journey to the Stars," this year's display follows the adventures of Alex, a young boy who receives a magical and mystical telescope that enables him to experience the wonder of Christmas on other planets before landing back on Earth at the Macy's Thanksgiving Day Parade.  

  • Men’s Wearhouse to open first-ever Joseph Abboud freestanding store

    Fremont, Calif. - Men's Wearhouse will open the first-ever Joseph Abboud retail store in midtown Manhattan in spring 2015. The store follows the launch of JosephAbboud.com in early November.   

  • Santa reaches for the stars at Macy's

    All systems are go and the holiday season is clear for takeoff at Macy's Herald Square in New York City.

    That’s because this year’s Macy’s Christmas window display, “Santa’s Journey to the Stars,” traces the adventures of Alex, a young boy who receives a magical and mystical telescope that allows him to experience the wonder of Christmas on other planets before landing back on Earth at the iconic Macy's Thanksgiving Day Parade.

  • HSN turns a corner with Cornerstone

    HSN Inc. has named Jeffrey Kuster president of Cornerstone and executive officer of HSNi. Kuster will report to HSNi CEO Mindy Grossman.

    Kuster, 48, has held various leadership positions in the apparel, fashion and retail industries, most recently as EVP and chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom.

  • Shoe Carnival on right path in Q3

    Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

  • Saks creates holiday wonderland on Fifth Avenue

     

    New York — Saks Fifth Avenue flagship on Manhattan’s Fifth Avenue has unveiled its holiday windows along with a dramatic light display that encompasses the entire façade of the iconic buiding.  

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