Marketing

Minneapolis – Target Corp. reportedly thinks having a range of organic products matters. According to the Minneapolis Star-Tribune, Target has selected 31 new brands to participate in the second year of its “Made to Matter” program, which promotes new sustainable, organic and natural goods.

Essen, Germany – Global discount supermarket retailer Aldi Inc. is thinking big when it comes to Texas. According to the Dallas Morning News, Aldi sees potential for as many as 450 stores in the Lone Star State.

This would be part of a larger expansion program, announced in November, that would grow Aldi’s total U.S. store count by 650 units to about 2,000 by 2018. Southern California is another major growth target for the chain.

Norcross, Ga. - Waffle House Inc. is partnering with mobile app-based shipping platform to become the first official “Roadie Roadhouse.” Roadie connects people with items to send with drivers who are already heading in the right direction.

Waffle House will offer Roadie drivers free food and beverages at its more than 1,750 restaurants in 25 states, and provide a meeting location for drivers and senders. Roadies get a free waffle upon downloading the app and a free beverage when they're making a delivery.

Michaels is trying to drive digital engagement with customers by giving away the springtime trip of a lifetime. 

The retailer will be offering up a free trip for two to Paris for those who create art and upload it to Michaels' website or social media venues.

American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.

The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.

Coach has hired Demandware to help re-launch its website on a new platform to better serve its omnichannel needs.

Coach says it switched from its previous platform to Demandware’s cloud solution to gain greater business agility and to fuel growth across channels and geographies.

Chicago -- Skincare products retailer H2O+ announced the appointment of Joy Chen as the company's new president and CEO.

Chen most recently served as the CEO of YES TO Inc. where she managed the YES TO skin and bodycare portfolio’s expansion of North America and International distribution. She brings over 20 years of industry experience and a proven track record of driving sales and profit growth, in demanding, complex turnaround situations.

Footwear giant Wolverine World Wide's new outlet store format brings together an assortment of Wolverine's diverse brands in an environment that reflects the company's heritage and dedication to craftsmanship. The design, by Wolverine's consumer direct, store development team in partnership with the Carlson Group, marries a factory/warehouse­inspired material palette with clean, modern forms and a simple, but highly flexible merchandising system.

Jackson, Miss. – Fast-casual restaurant chain Newk's Eatery is expanding to Columbia, South Carolina, as part of growth plans that include nearly 30 new corporate and franchised stores in 2015. The Columbia expansion is in partnership with its newest franchisees, Chris and Pam Corn.

The Corns will open their first Newk's in City Market in the Vista in late 2015 and have plans to open two additional locations in Columbia and the surrounding area.