Marketing

New York -- Watch out Teavana, Canada’s David’s Tea Inc. is looking to boost its U.S. presence. The Quebec-based chain has filed a registration with the U.S. Securities and Exchange Commission for an IPO in which it looks to raise a maximum of $75 million. The company plans to list on the Nasdaq with the ticker symbol "DTEA.”

Austin, Texas -- GBT Realty Corp. announced its acquisition of a prime retail site in the heart of one of the fastest-growing cities in Texas and the U.S. Located in Cedar Park, Texas – a community that has grown over 400% since 2004 – Lakeline Commons is a 1.43-acre site that is shadow-anchored by Target and adjacent to The Home Depot.  

GBT acquired the north Austin outparcel for $1.6 million on March 19 from Regions Bank.  No additional terms are available.

Dallas -- SRS Real Estate Partners has appointed Woody McMinn as president of North American brokerage in the Dallas corporate headquarters office. In his newly created position for SRS, McMinn will be responsible for North American brokerage operations, leading market leaders and their respective teams, encouraging collaboration across markets and leading recruiting efforts to grow brokerage, offices, operations and productivity.

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Aliso Viejo, Calif. -- Johnny Rockets recently signed the largest development deal in the brand's history, with a plan to open 100 restaurants in China, with the first scheduled to open in 2016.

Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy. 

Omnichannel solutions provider RichRelevance has hired a former WalmartLabs executive to serve as its chief product officer.

Mahesh Tyagarajan will be responsible for product strategy and management, engineering and cloud operation and infrastructure. The company also named microstrategy and business objects veteran John Dickson as vice president of client services, where he will drive the expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.

Boulder, Colo. -- Pharmaca Integrative Pharmacy will open its 30th store, in Los Altos, California, on May 2.
 
Part of the company’s aggressive strategy to expand throughout the Western region, the new store is its third location to open in 2015 and follows three store openings in 2014. Pharmaca has plans to open an additional location in Colorado mid- to late 2015.
 

Chattanooga, Tenn. -- CBL & Associates Properties and Horizon Group Properties have begun construction on the second phase of The Outlet Shoppes of the Bluegrass, near Louisville, Kentucky.

The 53,400-sq.-ft. expansion is scheduled to open this November and will bring eight more retailers to the center including H&M, Abercrombie & Fitch, The Limited Outlet, and Johnny Rockets. The outlet shopping center, located off Interstate 64 between Louisville and Lexington, opened July 31, 2014.

The president of Saks Fifth Avenue has resigned after 15 months at the department store chain’s helm.

Saks parent company Hudson’s Bay Company announced that company veteran Marc Metrick, 41, has replaced Marigay McKee as president of Saks Fifth Avenue.