Marketing

Big Lots is giving consumers a new budget-friendly option when it comes to baby supplies.

Big Lots has launched a new line called b*loved, which the company says gives customers premium brand baby products with everything moms and dads need to keep babies clean, comfortable and dry, at an affordable price.

Customers looking for a great value on products ranging from diapers and wipes to baby wash and shampoo can shop Big Lots first with b*loved.

Fast casual chain Forever 21 has added men’s, girls and plus collections to 50 more stores as part of its global expansion plan.

Forever 21+, Forever 21 Men and Forever 21 Girls will now be added to 50 existing U.S. stores in markets such as Chicago, Los Angeles, Miami, Nashville, New Orleans, Orlando, Philadelphia, Pittsburgh, Seattle, Stamford, Conn., and more.

Despite bad publicity from a “60 Minutes” report alleging carcinogens in some of the hardwood it sells, Lumber Liquidators increased sales in the first quarter of 2015.

Walmart CEO Doug McMillon's statement on social media Wednesday asking the state of Arkansas to reject legislation that critics say could allow discrimination against lesbians and gay men is indicative of the retailer's increased role in many social issues, according to the New York Times.

New York – Wal-Mart Stores Inc. is reportedly asking suppliers to cut their product costs and also seeking to expand its grocery business. According to the Wall Street Journal, Wal-Mart is recommending that suppliers forego investing in joint marketing programs with the retailer and use that savings to reduce the price Wal-Mart pays for their goods.
 

New York – Arkansas native and Walmart president CEO Doug McMillon has taken a firm stance against a “religious freedom” measure passed by the Arkansas House on Tuesday. The bill (HB1228) is similar to the one that has kicked up a firestorm in Indiana.

Hong Kong – Alibaba Group Holding Ltd. has appointed Yu Yongfu as president of the company’s online marketing unit, Alimama, to spearhead the business into new areas of growth. Yongfu joined Alibaba Group in June 2014 to lead the company’s mobile business unit.

Prior to joining Alibaba Group, Yongfu was chief executive of Chinese mobile browser company UCWeb. UCWeb was acquired by Alibaba Group in June 2014. Yongfu will begin his new position today and will report to Daniel Zhang, Alibaba Group’s COO.

On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.

GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.

Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.

Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers.

During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways.