Francesca's adds Kohl's, Macy's merchandising veteran

Francesca's is turning to a merchandising veteran of Kohl's and Macy's to take over as the specialty retailer's new chief merchant.



The company announced it has named Laurie Hummel to the position of executive VP/chief merchandising officer, effective Nov. 30. She will report to Michael W. Barnes, the chairman, president, and CEO. Hummel will lead all merchandising, product development and vendor related supply chain functions.



"I could not be more thrilled to have Laurie on the Francesca's leadership team," Barnes said. "She is a world-class merchant and retail executive who brings a wealth of experience with a strong track record of driving profitable growth. Laurie's background is a great match for the qualities we were searching for in a chief merchant with proven capabilities in merchandising, product development, and financial planning. She has demonstrated strong leadership skills having led large teams responsible for driving many successful initiatives throughout her career. Laurie's background, as well as her deep understanding of our customer, makes her an ideal partner as we continue to build on our unique merchandising strategies. I look forward to working with her as we drive our business forward."



Hummel brings more than 25 years of retail experience to Francesca's having held a variety of leadership roles in the merchandising, and planning & allocation functions at retailers such as Kohl's, Stage Stores and Macy's.



Most recently, Hummel served as senior VP Divisional Merchandise Manager at Kohl's, responsible for the jewelry and watch business. Prior to joining Kohl's, Hummel held leadership positions leading many important merchandising functions related to junior sportswear, intimate apparel, dresses, denim and fashion tops.



Francesca's operates 618 boutiques in 47 states and the District of Columbia.