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Ruby Tuesday appoints PepsiCo exec as marketing chief
Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.
During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.
In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.
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NRF: Sales look a little less rosy
Washington, D.C. - The National Retail Federation (NRF) is now a little less rosy in its sales expectations for 2015. The NRF has lowered its full-year retail sales forecast because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014.
However, NRF still expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1% in 2015 from 2014, but today’s revision lowers the forecast to 3.5%.

