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Marketing

  • Are Macy’s Trump troubles just beginning?

    Donald Trump contends he doesn’t forget and that could be a bad thing for Macy’s now that polls show the businessman turned politician leading a crowded field of Republican presidential hopefuls and using campaign stops to belittle the department store chain.

  • It's official: GameStop acquires geeky retailer

    Months after trumping Hot Topic with a better offer, GameStop has officially acquired Geeknet for $140 million.

  • Footwear brand in deal with Target; updating stores

    New York -- One of the nation’s most venerable children’s footwear brands has entered into a deal with Target. The brand is also updating its own in-store experience as it looks to align itself more directly with contemporary shoppers.

    Stride Rite is launching Surprize by Stride Rite, an exclusive line of tyke-sized tennis shoes in Target, designed in partnership with Stride Rite.

  • Ollie’s Bargain Outlet IPO raises $143 million as chain looks to expand

    New York -- Ollie’s Bargain Outlet raised $143 million in a wildly successful initial public stock offering that positions the company for steady expansion of its 181 unit store base beyond core markets.

    Ollie’s co-founder and CEO Mark Butler told Retailing Today that although the company has identified 950 suitable store locations, proceeds from the IPO will be used to repay debt and the company will maintain a measured pace of expansion.

  • Inland Securities Corporation names CEO

    Oak Brook, Ill. - Inland Securities Corporation, the exclusive dealer-manager and placement agent for real estate investment programs sponsored by Inland Real Estate Investment Corp. (“Inland Investments”) and Inland Private Capital Corp., announced that Michael T. Ezzell II has joined the company as CEO.

  • Listen: The Changing Role of the Retail CMO

    New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.

  • Report: Social buzz for Prime Day not so prime

    San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

  • Porsche drives consumers to dine in ‘experience center’

    Atlanta - Porsche Cars North America Inc. hopes to drive consumers to drink – and eat – at its new $100 million Porsche Experience Center and headquarters. Porsche has officially opened its new fine dining "Restaurant 356" on the second level of the Porsche Experience Center, overlooking the Hartsfield-Jackson Atlanta International Airport.

  • eBay sells unit ahead of PayPal spin-off; beats Street in Q2

    San Jose, Calif. -- eBay is selling its enterprise business as it continues streamline operations in anticipation of its separation from PayPal Holdings Inc. on Friday.

    In announcing its second quarter results, eBay said it was selling its eBay Enterprise division, which helps retailers enhance their online presence and e-commerce capabilities, to a consortium led by private equity firm Permira for $925 million.

  • Meet New York & Company's newest omnichannel celeb

    New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection. 

    The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.

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