Marketing

Smoothie operator Tropical Smoothie Café has refreshed its brand by blending a coastal atmosphere and elevated customer experience – with plans to take the new look and feel to locations nationwide.   "As Tropical Smoothie Cafe continued growing and evolving over the past several years, it became obvious to us that our brand's image needed to follow suit,” said Mike Rotondo, CEO. The company launched the rebranding via a new restaurant design that it plans to introduce to new and existing stores.

Kristin Campbell is executive VP and general counsel for Hilton Worldwide Holdings, but it’s her prior office supply retail experience that motivated Office Depot to proffer a seat on the board.   Prior to joining Hilton, Campbell spent 18 years at Staples, where she was most recently senior VP, general counsel and corporate secretary.  

In its search to find the right financial overseer, Destination Maternity Corp. didn’t have to look any farther than the auto parts industry.   On Monday, the maternity apparel retailer named David Stern, former CFO of Pep Boys – Manny, Moe and Jack, as executive VP and CFO, charged with leading the finance and accounting, real estate, loss prevention and procurement areas of the company.   Stern will report to CEO Anthony Romano.  

Mike McNamara isn’t shy about making changes.   Target Corp.’s chief information officer has launched a hiring spree aimed at turning Target into an engineering powerhouse.   Click here for more. 

Target Corp. continues to expand its presence in New York City.

One of the earliest adopters of the build-your-own pizza concept has notched North Louisiana in its expansion belt.   PizzaRev, the fast-casual pizza banner backed by Buffalo Wild Wings, announced that a franchise agreement has been signed to develop the chain throughout the northern part of Louisiana. Franchisees are lrestaurateurs Cassidy King and Mark Florsheim.  

Steve Tanger is more than CEO of outlet giant Tanger Factory Outlet Centers – he is also an effective talking head.     Tanger appeared as a featured guest on CNBC's "Mad Money with Jim Cramer" on Thursday, July 28, and talked about the consistent strength of the outlet market despite a volatile retail industry.   

News of Dollar Shave Club’s recent $1 billion sale to global packaged-goods giant Unilever came like a splash of cold water to the face of most in the retail business.    But it shouldn’t have come as a surprise.    The booming success of subscription services is just the next step in the evolution towards seamless, contactless retail that emphasizes ease, convenience, common sense and just a touch of personality and cheeky humor.   

Amazon has launched an online shop dedicated to innovative products from start-up companies.   Amazon has teamed up with popular crowdfunding site Kickstarter to showcase a collection of products that have been successfully funded on the platform. The Kickstarter Collection is featured on Amazon’s Launchpad section, the company’s storefront for hardware startups and crowdfunded projects. The new collection has more than 300 products, and covers a wide range of categories, from electronics and toys to home and kitchen.