Marketing

Party City Holdco Inc. on Thursday named Daniel J. Sullivan as CFO.   Sullivan succeeds Michael A. Correale, who is stepping down as Party City CFO to focus on the newly created position of executive VP chief accounting officer and treasurer, effective Aug. 29. In his new role, Correale will be responsible for all of the company’s external financial reporting, treasury functions, banking and credit relationships.  

Target Corp. is expanding its portfolio of smaller stores.

The chain expects to roll out 14 more of its smaller stores this year, including a 21,000-sq.-ft. location in the Queens borough of New York City, which is opening this week, according the New York Post.

The Unilever-Dollar Shave Club deal reflects the growing importance of emerging brands, vertical integration, and the consumer direct route to market favored by new CPG market entrants such as Dollar Shave Club, Honest Co., and NatureBox.

Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.  

Consumer goods giant Unilever is paying a reported $1 billion to buy an online retail start-up that has yet to turn to profit.   Unilever PLC announced it is buying Dollar Shave Club, the razor delivery subscription service known for its irreverent brand positioning and viral You Tube videos. Terms of the deal were not announced, but The New York Times and other media outlets reported Unilever is paying $1 billion in cash for the scrappy company, which has yet to turn a profit but expects to do so by yearend.  

Cushman & Wakefield’s senior director for Brooklyn Joseph Cirone is incredibly bullish on the borough in which he lives and works.    “If you are a tenant in Manhattan with a lease expiring any time in the next 36 months, you need to come and kick the tires in Brooklyn,” Cirone told attendees at a presentation of the company’s mid-year commercial real estate outlook for Manhattan.   

The Kroger Co. on Tuesday announced a series of management changes.    The retailer said Bill Breetz, president of its Houston division, will retire effective Aug. 26. Breetz began his Kroger career in 1972 as a bagger in Louisville, Kentucky., and went on to hold several leadership positions at the chain.      Marlene Stewart, who currently serves as president of the company's Dillons division, will succeed Breetz.    

The Hershey Company is moving its popular store in Manhattan’s Times Square to a much larger location.   The company will unveil a new Hershey’s Chocolate World flagship at 20 Times Square in late 2017. The new store will be three times larger than the existing Hershey’s store, which has been a major tourist attraction since it opened in 2002. It will also feature even more bells and whistles, including a state-of-the-art digital billboard.  

Cindy Schooler has joined SRS Real Estate Partners as a senior VP in the Orlando, Florida, office directing landlord and tenant representation. She held a similar role with Cushman & Wakefield in Central Florida for the past two years.   Schooler has long experience in retail site selection, having spent eight years performing market analysis and negotiating leases for new restaurant concepts with Restaurant Partners in Orlando. She also spent five years as owner of Cynco Properties, a real estate broker.