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American Apparel gets into jeans
LOS ANGELES -- American Apparel announced that it has launched its first line of jeans called, "Made in USA."
"Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We've mastered the basic t-shirt, now we're getting excited about jeans," said Dov Charney, CEO and founder of American Apparel.
According to the company, the first styles in the American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton.
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Evolution of shopper insights leads to new initiative
The art and science of researching how shoppers decide is at a crossroad. The shopper insights discipline originally developed when retailers began saying to CPG manufacturers that they have a thorough understanding of behavioral data and its findings, but lack a genuine grasp of how their customers and non-customers think and the “why” that drives that behavior.