Marketing

Minneapolis -- Opus Development Corp. announced that John Gelderman has been hired as senior VP national retail development.

In his new position, Gelderman will lead the current Opus retail team, oversee all existing retail development and will be responsible for seeking all new retail development opportunities across the country.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag. Customers can submit their original bag designs at www.freshandeasy.com/designabag through May 15. Based on feedback Fresh & Easy has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada.

Los Angeles -- Citadel Outlets, Los Angeles's only outlet shopping mall, announced that Tilly's, The Children's Place and U.S. Polo Assn opened in March.

The Children's Place (4,994 sq. ft.) opened on March 29 next to Nautica. Tilly's (5,162 sq. ft.) opened March 21, and the new U.S. Polo Assn. store (3,258 sq. ft.) opened March 9 next to Justice. 

In other center news, Rockport opened up its doors in February, Sprockets Kids relocated within the center, and Hurley, Van's and Bass remodeled and expanded their existing stores.

Fort Worth, Texas -- Aaron’s has formed a partnership with Buxton, a customer analytics firm, to assist with the retailer’s market expansion and analytics strategy.

HOUSTON -- Cardtronics, the world's largest retail ATM owner, announced that Lucia Romanello Crater has joined Cardtronics as the company's new VP U.S. merchant sales. 

NEW YORK, NY -- Walmart has endured its fair share of criticism in the press, and now a new study reveals that the world's largest retailer has garnered some negative views in the realm of social media.

Accordin to Amplicate, an online opinion collating resource that claims to account for more than 80 million public opinions of social media users, there has been over 9,985 negative Walmart opinions (http://amplicate.com/hate/walmart) expressed on Twitter, Facebook and Amplicate within the last 3 months.

Ramsey, N.J. -- Welco Realty, an X Team partner, announced that it has signed a lease with Modell’s Sporting Goods for its new smaller-concept store, the retailer’s first in New Jersey.

The store is approximately 8,551 sq. ft., about half its standard size. Modell’s first small-format store opened on Amsterdam Avenue in Manhattan.
 

BENTONVILLE, Ark. -- Walmart announced that, through the Walmart Foundation, it has donated $319 million in cash and $480 million in in-kind contributions around the globe during the fiscal year ending Jan. 31. According to Walmart, the company's U.S. giving grew by 64%, largely due to donations of produce, meats, poultry and other nutritious food to local food banks from Walmart stores, Sam's Club locations and distribution centers.