Marketing

Camp Hill, Pa. -- Rite Aid Corp. said Thursday that it has shifted executive VP store operations Brian Fiala to the position of executive VP human resources, responsible for all aspects of human resources, including training, recruitment, talent management, compensation and benefits and labor relations. He will report to John Standley, Rite Aid president and CEO.

Fiala succeeds Steve Parsons, who is leaving Rite Aid to take another position.

Pleasanton, Calif. -- Off-price retailer Ross Stores will celebrate the opening of its 1000th Ross Dress for Less store, in North Pleasant Hill, Calif., on July 16.

The new store is Ross’ 50th location in the Bay Area. The company operates more than 1000 Ross Dress for Less and dd's Discounts locations.

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

Lone Tree, Col. -- Westwood Financial Corp. has sold the 34,749-sq.-ft. Heritage Hills Shopping Center in Lone Tree, Colo., as part of its efforts to strengthen its strategic investment in new Southeastern U.S. markets. The retail property, located at 9227-9231 Lincoln Ave., was in Westwood Financial’s portfolio for 11 years and sold to Carlisle Properties for $11.4 million.

PARAMUS, N.J. — Smart Balance announced that its board of directors has appointed Dean Hollis and Thomas McInerney as independent directors, expanding its members from eight to 10.  

Currently, Hollis is a senior advisor for Oaktree Capital Management, an $85 billion investment firm.  In addition, he oversees several privately held investments and serves on several boards, including Advance Pierre Foods, Landec Corporation, Earth Analytics Group, and Adams Land and Cattle Company.  

Tustin, Calif. -- Real estate brokerage firm Present Value Properties said Tuesday that Britt Nelson has joined the company as VP.

Previously founder and president of NewCity Development, Nelson was responsible for site selection, acquisition, and procurement of development projects. Other responsibilities included coordination of the overall development teams and municipal relations.

Nelson will be working with existing Present Value Properties' clients including Pizza Hut and Menchie’s Frozen Yogurt franchisees.

Chicago -- General Growth Properties announced Tuesday that Susan E. Houck has been named senior VP marketing.

In her new capacity, Houck will spearhead integrated field marketing efforts, including advertising, public relations, strategic planning, community relations, and travel and tourism.

Prior to her appointment as senior VP, Houck oversaw marketing efforts for the Southwest region of GGP.
 

TOPEKA, Kan. — Collective Brands has announced that Richard Markee has been elected to its board of directors, with a term to expire in 2014.