Marketing

New York City -- O'Neill Clothing, a surf, snow and youth lifestyle brand, will open a flagship in Santa Monica, Calif., on July 8.

Inspired by the oceanfront home of company founder Jack O'Neill's, the store is designed to offer an authentic environment to illustrate the brand’s lifestyle. Window displays showcase one-of-a-kind artwork from O'Neill employees and friends, and the interior is lined with various photography from past decades and current advertising campaigns.

Former and short-time Walmart executive Robert Atencio is among a group of marketers slated to interview former P&G chairman and CEO A.G. Lafley during an event called Shopper Insights in Action. The 11th annual event is billed as a riveting brainstorming session in which the former P&G head will share thoughts on the future of research, marketing, retail and the evolution of the changing consumer. Atencio, who formerly served as VP insights and customer strategy at Walmart, is currently VP global insights at Pfizer Consumer Healthcare.

Teen apparel retailer rue21 is celebrating the opening of its 700th store, in New Braunfels, Texas. The chain is on track to open 110 locations this year. Commented president and CEO Bob Fisch: “We remain one of the fastest growing retailers in the nation. I would like to thank our real estate, construction and field teams and recognize their hard work, which allows us to celebrate another significant milestone for rue21."
 

Quick. Name the winner of this past season’s American Idol.

Did the name Scotty McCreery immediately come to mind? The country crooner’s distinctive voice probably gives him a better chance of commercial success than some other recent winners, and Walmart is doing its part to jump start his career along with other Idol runners up.

Costa Mesa, Calif. -- Donahue Schriber announced Wednesday the promotion of three executives to senior VP status.

In their new roles, Henry Avila, senior VP asset management, Heather Beal, senior VP leasing, and Scott Lawrence, senior VP construction, will work closely with Donahue Schriber’s executive committee on future decisions affecting the company.

Warrendale, Pa. -- Rue21 said Thursday it has opened its 700th store, located in New Braunfels, Texas.

The store is Rue21's 80th in the state. Year-to-date, the retailer has opened 63 stores and said it is on target to open 110 new stores and convert 35 existing stores to its larger etc! format in fiscal 2011.

Long-term growth strategy includes opening in strip centers, regional malls and outlet centers, and the New Braunfels location is Rue21's 360th strip center location.

Family Dollar disappointed its investors this week with a third-quarter earning report in which gross margin pressures caused the company to report earnings per share of 91 cents that were four cents shy of analysts’ consensus estimates. The operator of 6,900 stores also said its 4.7% same-store sales increase was short of guidance of 5% to 7% and then used the occasion to lower fourth-quarter sales and earnings forecasts.

Tigard, Ore. -- Regional sports dealer Brand Athletics said Thursday it will operate solely under the name Lids Team Sports, a division of Indianapolis-based Lids Sports Group. Lids acquired Brand Athletics in 2010.

The Lids Sports Group, operating within Genesco subsidiary Hat World, is comprised of the Lids retail headwear stores, the Lids Locker Room specialty fan retail chain, the Lids Clubhouse retail stores, the Lids Team Sports wholesale team sports business and its Internet businesses.