Marketing

Little reason to believe Sam’s Club won’t easily meet or possibly exceed second-quarter same-store guidance that calls for an increase of 3% to 5%, following reports this week from Costco and BJ’s Wholesale club. Sam’s results correlate closely to its warehouse club rivals, and they both reported solid gains even after excluding the distorting effect of higher year-over-year gas prices.

New York City -- Sears Holdings Corp has named former FreshDirect executive Monica Woo to be VP and CMO, effective Aug. 15, according to Reuters. The post has been vacant since January 2010.

Woo will be responsible for the overall marketing, brand and advertising programs for Sears, according to the report. She most recently was the chief marketing and strategy officer of online grocer FreshDirect.
 

NORTHFIELD, Ill. — Kraft Foods is planning to create two independent public companies, which will include a global snacks business and a North American grocery business.

The company expects to create these companies — the high-growth global snacks business, which carries an estimated revenue of approximately $32 billion and the high-margin North American grocery business, which touts an estimated revenue of approximately $16 billion — through a tax-free spinoff of the North American grocery business to Kraft Foods shareholders.

New York City -- Fresh & Easy Neighborhood Market, the U.S. division of Tesco, has joined the growing number of retailers opening smaller-format stores. The grocery store operator plans to test a new concept, called Fresh & Easy Express, in San Pedro, Calif.

Fresh & Easy’s new format will be in the 4,000 sq. ft. range, compared with its typical 10,000-sq.-ft. footprint.

For more, go to freshneasybuzz.blogspot.com/
 

SUNBURY, Pa. — Weis Markets answered the growing demand for local seasonal produce with the launch of a new campaign highlighting the contributions of its suppliers.

PLANO, Texas — Dr Pepper Snapple Group has announced that Carolyn Ross, VP investor relations, will assume leadership of the company’s investor relations function, reporting directly to CFO Marty Ellen.

New York City -- Apple has hired executive search firm Egon Zehnder International to help it find a replacement for its retail head Ron Johnson, according to reports by The Wall Street Journal and Bloomberg.

The reports suggest that in hiring Egon Zehnder, which has offices around the globe, Apple may be looking for an executive with international retail experience. Apple is set to open nearly 30 stores this year outside of the United States.

EL SEGUNDO, Calif. — Things are tough out West. Just ask Big 5 Sporting Goods, which reported another quarter of disappointing results as it continues to buck strong headwinds in the 12 Western states where its 395 stores are located.