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Marketing

  • Agency chosen for Ikea catalog revamp

    NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.

     McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.

  • Sears expands online efforts to reach Latino market

    Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino.

  • Coach posts 4% profit rise in Q4

    New York City -- Coach reported Tuesday that net income for the fourth quarter rose 4% to $202.5 million, compared with $195.5 million in the year-ago period.

    Revenue surged 9% to $1.03 billion, edging Wall Street estimates. Same-store sales rose 10.1% in North America.

    Coach’s performance is in line with overall strength in the luxury category. During the recessionary onslaught, the company pushed sales of handbags priced under $300, but said its average retail price of handbags is now inching back up.

  • Ace CFO Dorvin Lively resigns

    ACE Hardware CFO and EVP Dorvin Lively is leaving the Oak Brook, Ill.-based hardware co-op to  pursue other interests.

    Lively joined Ace about three years ago and was promoted to EVP in January 2011. On an interim basis, Lori Bossmann will oversee the finance department, while the co-op searches for a new CFO.

    Lively was a professional accounting fellow at the Financial Accounting Standards Board in the early 1990s. He later became a senior VP and corporate controller at Toys “R” Us before moving on to Maidenform Brands, and then to Ace Hardware in 2008.

  • Consumer spending down in June

    Washington, D.C. -- A Tuesday report from the Commerce Department showed that consumer spending dropped 0.2% in June, to $21.9 billion.

    Personal income was virtually flat for the month, increasing 0.1% to $18.7 billion, which was in line with estimates.

  • Subway opens 600 new locations over three months

    Milford, Conn. -- Subway Restaurants said Monday that its franchisees have opened nearly 600 new locations in 48 countries, 42 U.S. states and seven Canadian provinces over the past three months, bringing the total of new Subway restaurants to just over 1,200 for the year so far.

    The new restaurants account for 1.4 million sq. ft. of retail space.

  • Levi's gets a new brand strategist

    SAN FRANCISCO —  Levi's announced that it has appointed Beto Guajardo as its new global VP strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.

  • Verizon Wireless to install AmEx payment app on phones

    New York City -- A Monday report by the Associated Press said that Verizon Wireless will install apps for American Express Co.'s new online payment service, Serve, on its phones and tablets.

    Terms of the agreement between Verizon Wireless and American Express have not been revealed. Verizon’s Serve online payment service is based on pre-funded accounts, and it enables online transactions without entering a credit card number.
     

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