Marketing

By Martin Walker and Martin Walker, A.T. Kearney’s Global Business Policy Council

The fastest-growing age group worldwide in this century will be people over the age of 60. What must retailers and manufacturers know to adapt to this older consumer group? In the first-ever international survey of consumers over the age of 60, A.T. Kearney interviewed 3,000 people in 23 countries to find out what mature consumers want. The short answer: prices and labels they can read, packaging they can open, and more places to sit down in stores.

SAN FRANCISCO — Gap Inc. is continuing its expansion into Latin America with the opening of its first stores in South America in Chile this month. The company also announced plans to open Gap and Banana Republic stores in Panama and Colombia in 2012.

New York City -- The National Retail Federation has announced that President Bill Clinton will deliver the keynote address at the NRF’s 101st Annual Convention in New York City.

Clinton, who will speak on "Embracing our Common Humanity,” will deliver his address on Jan 16, 11 a.m. 12 p.m.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

Hudson, Ohio -- Jo-Ann Fabric and Craft Stores said Monday it will increase its work force by more than 15% for the holiday season.

Tom Williams, senior VP human resources for Jo-Ann, announced the company has begun the seasonal recruiting process and will hire more than 3,000 additional employees before the holidays.

The company attributes the seasonal hiring to anticipation of increased traffic in stores through the holiday season.
 

Jamie Egasti was named CEO of Catalina Marketing Corp. and will join the firm’s board of directors. Egasti previously served as CEO of The Folgers Coffee Company and president of global snacks and coffee at Procter & Gamble. Egasti replaces Catalina co-founder George Off, who has served as interim CEO and a member of the company’s board of directors since May, 2011.

The departure last week of Target chief marketing officer and spearhead of the retailer’s entry into Canada, Michael Francis, was a significant development in the retail world, but someone forgot to tell the company’s suppliers.