Best Buy opens first European store

Izmir, Turkey Best Buy has opened its first Best Buy-branded store in Europe. The retailer entered the Turkish market by opening a location in the Aegean port city of Izmir last weekend, according to Turkey’s Daily News & Economic Review.

The store aims to serve the market with its customer- and employee-focused approach in a 4,200-square-meter store. The company, which has operations in Canada, China, Mexico and Europe, plans to differentiate itself by explaining technology in a clear, easy way to its customers.

“In order to offer our customers new technologies in an easy and clear way, we have founded interactive-experience zones at our store,” said Best Buy Turkey chairman Rusen Kopmaz during a press conference. “Our employees will give our customers the shopping experience we have committed to at our interactive-experience zones.”

Prices will be the same as other locations, the report said. The firm made Izmir its first choice as a result of a long feasibility study and is also considering investing in Ankara, Turkey.