A beautiful new year awaits

If newness truly is the most important driver of sales in the consumer packaged goods industry, then Target plans to give its female shoppers plenty to feast on this spring. The company said it will expand its beauty offering this spring to include such new “green” brands as Green by Nature, JASON, Kings & Queens, J.R. Watkins, Lavera, Nature’s Gate and Softlips. The products are free of such synthetic ingredients as parabens, phthalates and sodium lauryl sulfates, and none are tested on animals. The company said the expansion further delivers on its expect more, pay less brand proposition, in which it provides customers a fun, convenient shopping experience and access to thousands of highly differentiated items.