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Walmart marketing to reach unprecedented level this Christmas
There will be no escaping the long arm of Walmart’s marketing efforts this holiday season as the retail reminds shoppers it has the lowest prices on the broadest assortment of merchandise. Chief merchandising office Duncan Mac Naughton is making sure of that, and on Wednesday he outlined all of the ways the company plans to communicate with shoppers in the months ahead.
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Gap details growth strategy; will explore Piperlime store format
NEW YORK — Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.