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Borders names VP customer loyalty

12/31/2009

Ann Arbor, Mich. Borders Group said Thursday it has appointed Dan Angus as VP customer loyalty, effective Jan. 4.

Angus will lead the company's loyalty marketing programs and initiatives, including directing the development of customer relationship marketing strategies as well as enhancing and growing the Borders Rewards loyalty program, which currently has more than 35 million members.

Angus previously served as VP customer relationship marketing, for Guitar Center.

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