MyShape launches new denim line with Cookie Johnson

LOS ANGELES Online retailer MyShape has launched a new denim line by Cookie Johnson.

CJ by Cookie Johnson was launched by Cookie Johnson, wife of NBA superstar Magic Johnson, and partner Michael Glasser, legendary founder of 7 for All Mankind, Citizens of Humanity, and Rich & Skinny. Also on board is top denim designer, Joie Rucker, formerly of Guess, Levi’s and Rich & Skinny.

Johnson said she was inspired to create the line after not being able to find a premium denim jean that fit her curvy figure.  “I know MyShape has a great reputation for helping its customers find the right fit, so it seemed like a natural partnership.”