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Iconix buys Sharper Image
New York City -- Iconix Brand Group said it has signed a definitive agreement to acquire The Sharper Image brand and intellectual property assets for $65.6 million in cash.
Iconix purchased Sharper Image from a joint venture led by Gordon Brothers Group, Hilco Consumer Capital, and Bluestar Alliance. Sharper Image products are sold nationwide at department and specialty stores and direct to consumer through the Sharper Image catalog and e-commerce website, sharperimage.com
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Toys“R”Us holiday promo plans include retro ads and QR codes
WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.
As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.