Tiny Target coming soon

Before Target can experiment with a small-format store in the range of 60,000 to 100,000 square feet the company plans to carry out a different type of experiment intended to asses the concept’s viability. Three existing stores at undisclosed locations on the West coast, the Midwest and the Northeast will have their assortments pared by 50% in order to gauge consumer reaction to a streamlined product offering of a smaller store.

“We’ve made great progress in our efforts at SKU rationalization across our stores, reducing SKU’s by 10%, and this test is an effort to better understand how we can maximize the convenience and performance of a smaller urban format,” said Target chairman, CEO and president Gregg Steinhafel. The company didn’t say where or when the small stores would open, only that the experiment would take place in a handful of markets during the next several years.