Safeway gets seafood help from FishWise

PLEASANTON, Calif. Safeway announced it will join forces with FishWise -- a non-profit organization focused on improving the sustainability and financial performance of seafood retailers, distributors, and producers -- to develop and implement a more comprehensive sustainable seafood policy.

“We look forward to working with FishWise,” said Jim Bluming, VP seafood marketing. “We hope this partnership will lead to a more sustainable product selection for our customers as well as improved transparency with our suppliers, and ultimately, healthy oceans and freshwater ecosystems for future generations.”

Safeway said it will engage FishWise to help develop and implement a more sustainable seafood policy that involves prioritizing suppliers and products. The company also will implement a traceability system to screen out suppliers of seafood products not meeting Safeway’s new sustainable seafood policy.