Target goes wild with salmon

MINNEAPOLIS Target announced that it will no longer offer farmed salmon, including its owned brands, in its fresh, frozen and smoked seafood departments, in order to support more sustainable fishing practices.

According to Target, All salmon sold under Target owned brands will now be wild-caught Alaskan salmon.  Additionally, sushi featuring farm-raised salmon will complete its transition to wild-caught salmon by the end of 2010. 

"Target strives to be a responsible steward of the environment, while also providing our guests with the highest-quality food choices," said Greg Duppler, SVP merchandising for Target.  "Our guests now have an array of sustainable seafood choices at great prices."