Marketing

FRAMINGHAM, Mass. — Staples announced that it is offering small business owners the chance to win up to $50,000 in free television advertising in their home market through its “Give Your Small Business the Push It Needs” contest.

San Jose, Calif. — eBay announced that revenue for the fourth quarter ended Dec. 31 increased 35% to $3.4 billion, compared with the same period of 2010. The company reported fourth quarter net income on a GAAP basis of $2 billion, or $1.51 per diluted share, and non-GAAP net income of $788.6 million, or 60 cents per diluted share. The year-over-year increase in the fourth quarter GAAP earnings per diluted share was driven primarily by a gain on the sale of the company's remaining investment in Skype.

New York City -- Athleta, the Yoga-inspired lifestyle athletic apparel brand for women owned by Gap Inc., plans to open stores in Chicago, Boston, Houston and Denver in 2012, according to Bloomberg.

In the report, Scott Key, senior VP and general manager, reiterated the company’s plan to open more than 50 Athleta stores by the end of 2013.

DALLAS — JCPenney Co. will host a two-part launch event where senior management will outline its much-anticipated plan of transformation on the mornings of Jan. 25 and Jan. 26 in New York City.

Dallas -- J.C. Penney Co. will host a two-part launch event where senior management will outline its much-anticipated plan of transformation on the mornings of Jan. 25 and Jan. 26 in New York City.

Washington, D.C. -- Applied Predictive Technologies announced that AutoZone has signed an agreement to license APT's Test & Learn Management System to assist in evaluating strategic initiatives across all major functional areas.

AutoZone chose to license the system after piloting the software to test the value of various initiatives in marketing, merchandising, pricing, store operations, loss prevention, store development, and programs targeting commercial business customers.

Woodland Hills, Calif. — Great American Group, a provider of asset disposition, valuation and appraisal services, has appointed Mike Wyse to a new VP position at the company.

In the new role, Wyse will focus on generating revenue through the cross-promotion of all Great American Group’s services with an emphasis on the retail services sector. 

New York City -- Ahold USA, the U.S. division of Amsterdam-based Ahold, has selected the NCR Advanced Marketing Solution from NCR Corp. to manage offers and promotions to customers. The solution is designed to allow retailers to streamline the management of multichannel promotion delivery by eliminating systems and business processes, while also reducing operations and IT support requirements.