Marketing

NRF anticipates moderate growth for holiday sales

WASHINGTON - One of the world's largest retail trade associations is projecting that holiday sales will increase by a moderate 2.3% to $447.1 billion.

The National Retail Federation said that while growth remains slightly lower than the 10-year average holiday sales increase of 2.5%, it would be a marked improvement from both last year’s 0.4% uptick and the dismal 3.9% holiday sales decline retailers experienced in 2008.

Here comes the Modern Bride line at JCPenney

PLANO, Texas - JCPenney announced that it is partnering with Conde Nast to launch Modern Bride, a new line of bridal accessories, to expand its bridal offerings.

The fine jewelery line will launch in February 2011 in stores and online with merchandise targeted primarily to the 25 to 34 year-old customer. The line will include an expanded assortment of bridal jewelery including engagement rings and wedding bands.