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CVS/pharmacy launches Spanish-language website
Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.
Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.
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QVC names CEO of European division
West Chester, Pa. -- QVC on Thursday announced the promotion of Steve Hofmann to CEO of QVC Europe, reporting to QVC president and CEO, Mike George.
In the newly created position, Hofmann will oversee QVC's European markets, including the United Kingdom, Germany, and Italy, and accelerate growth opportunities throughout Europe. He maintains his current responsibility as CEO of QVC Italy and will continue to be based in Milan.