Marketing

By Giles Sutton, J.D., LL.M, [email protected]

Gift-card sales have surged in recent years. With electronic or virtual gift cards and mobile applications that allow consumers to purchase and redeem gift cards from their mobile/smartphones, sales only continue to grow. While consumers flock to them for their flexibility, businesses have embraced them as a means to increase sales. Not only are buyers spurred into making new purchases, but they often spend more than the gift-card amount.

Freeport, Maine -- L.L. Bean announced it will implements free standard shipping to all United States and Canadian addresses effective March 25.

“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L. Bean, Freeport, Maine. “It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.”

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich, announced that its Canadian coalition loyalty business has signed a national agreement with The Children's Place Retail Stores.

The agreement provides for The Children's Place to participate as a national sponsor in the Canadian Air Miles Reward Program and issue reward miles across Canada. Previously, The Children's Place launched a seven-month Air Miles pilot initiative in Alberta and British Columbia.

Hingham, Mass. -- The Talbots reported Thursday a narrower-than-expected fiscal fourth-quarter loss, and said it plans to expand its store re-image program to improve traffic. The chain also it expects to close as many as 100 stores over the next two years.

Talbots lost $2.8 million in the quarter ended Jan. 29, compared with a loss of $1.5 million in the year-ago period.

Net sales fell 7.4% to $292.6 million, compared with $315.9 million in the same period last year. Same-store sales dropped 7.3%.

Bensalem, Pa. -- Charming Shoppes said Thursday it recorded a net loss on a GAAP basis of $30.4 million for the quarter ended Jan. 29, compared with a loss of $28 million a year earlier. The company also announced the announced the appointment of Anthony M. Romano, COO and acting CEO, as president and CEO.

Bentonville, Ark. -- Wal-Mart Stores said it will open a new office in Atlanta, positioning the retailer to more effectively manage nearly 1,600 stores in 20 eastern U.S. states and allow it to focus on opportunities to grow its business in states such as New York.

The new eastern business unit will be run by Rosalind Brewer, president of Walmart East and executive VP of Walmart U.S.

PLEASANTON, Calif. -- The Safeway Foundation announced that it has donated $100,000 and will match employee donations up to $50,000 to help with the Japan earthquake and tsunami relief effort. The contribution will be distributed to the impacted area through the American Red Cross.

PLANO, Texas -- JCPenney announced that has been named the number one retailer on DiversityInc's annual ranking of "Top 50 Companies for Diversity," which recognizes leading organizations for best practices in diversity management. This is the second consecutive year that the company has earned its place on the list, moving up 11 spots to No. 35 overall. The company also snagged the seventh position on DiversityInc.'s "Top 10 Companies for Latinos."

SEATTLE -- Terry Pillow, CEO of the Tommy Bahama Group, has announced the appointment of Rob Goldberg as SVP marketing. Goldberg, who joined Tommy Bahama in 2010 as SVP restaurants, will continue to oversee the restaurant operations in addition to his new duties. Goldberg will continue to be based at the company's Seattle headquarters. The appointment is effective immediately.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.