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Lowe’s in deal with IMG College to reach college sports fans via social media channels
MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
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Woolite set to open pop-up boutique during New York Fashion Week
NEW YORK — Woolite is opening a branded pop-up boutique during New York Fashion Week. Located at 372 West Broadway in New York, the WooliteWashed boutique will open its doors to the public on Sept. 6 with a kick-off party during Fashion's Night Out, hosted by Cat Deeley from "So You Think You Can Dance" and celebrity style expert Jacqui Stafford.