Crest Pro-Health looks to 'invigorate' oral care category

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

"We wanted to give our consumers a new way to enjoy our products while providing them with the superior oral care benefits they expect from Crest," stated Robert Gerlach, research fellow for P&G worldwide clinical investigations. "The Invigorating Clean Regimen delivers amazing oral health protection and provides an invigorating signal with a lasting clean-mouth feel that helps to reinforce good behavior."

The new Crest Pro-Health Invigorating Clean multiprotection rinse offers consumers a rinsing experience with new flavor ingredients that provide an invigorating sensation during use and a lasting cool freshness after use, the company stated.

The Crest Pro-Health Clinical Gum Protection Invigorating Clean mint toothpaste includes an advanced formula that provides the company's highest level of protection against the plaque bacteria that can cause gingivitis. According to P&G, the toothpaste is proven to help reverse gingivitis in four weeks and protects against the areas that dentists check most: cavities, plaque, tartar, sensitivity, stains and bad breath.