Marketing

Merrimack, N.H. – Brookstone has named Blue Wolf Communications as an agency for public relations, social media and event marketing.

The relationship launches with major initiatives for the 2014 holiday season, the announcement of high-profile spokespeople, the introduction of many new products, and high-impact events for fall and winter.

RetailMeNot, a leading marketplace for digital offers, has added Eric Korman to its board of directors.

Korman recently served as president of Ralph Lauren's digital and global e-commerce division, where he was responsible for the company's digital businesses, marketing and operations, across all markets. In addition to leading the digital division, Korman is credited with establishing and managing Ralph Lauren's customer intelligence and experience management group, a global enterprise function supporting all global business channels.

Las Vegas - Cricket Wireless and GameStop Corp. are launching a new strategic retail relationship that will offer Cricket Wireless' no-annual contract service in more than 2,800 GameStop U.S. store locations. Starting in October after a successful trial in select markets, GameStop will begin selling Cricket Wireless no-annual contract service and smartphone devices and accessories.  

San Jose, Calif. -- Hispanic grocery chain Mi Pueblo Foods appointed Martin Cortes as CFO, effective immediately.
 

Walgreens has appointed Barry Rosenstein, managing partner JANA Partners, and a second new director to be named to its board of directors as the company continues moving forward to complete its merger with Alliance Boots.
 

Dallas - Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  

The increasingly competitive yoga apparel category just got a little more crowded. Sports Authority has launched an exclusive yoga line called Bloom, which it says it created specifically for women who enjoy being connected to the outdoors.

West Berlin, N.J. - E Z Pantry Inc. is expanding its grocery shopping and delivery service to senior citizens and the disabled community. With this grocery delivery service, customers in the South Jersey area including Camden, Burlington, and Gloucester counties can call in their orders and have their food delivered the next day.