Marketing

Barnes and Noble continues to narrow its losses. In the first quarter of fiscal 2015, the company’s comparable sales were bolstered by improving physical book industry trends, merchandising initiatives and store promotions.

Canton, Mass. – Baskin-Robbins is expanding its footprint in Southern California with both existing and new franchisees from San Diego to Bakersfield, California. Existing Baskin-Robbins shops also are available throughout Southern California.

Bentonville, Ark. – Wal-Mart Stores Inc. is reportedly planning to do away with its Wal-Mart Express banner. According to the Arkansas Democrat-Gazette, an internal corporate memo indicates that Wal-Mart will rebrand its 21 Express stores, which average about 12,000-sq.-ft., to its larger 45,000-sq.-ft. Neighborhood Market banner in the next few months.

Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.

Houston – Shipley Do-Nuts has signed a development agreement with Adkins Development Corp. to accelerate expansion in the Dallas/Fort Worth market. The agreement requires Adkins to open a minimum of 60 stores during a 15-year period.

General Mills is in the process of acquiring leading natural and organic food company Annie’s for $46 per share in cash, for a total transaction value of approximately $820 million.  

The transaction consideration represents a 51% premium over Annie’s 30-day average closing price of $30.47 as of Sept. 5. Annie’s will continue to be headquartered in Berkeley, California.

Houston -- Francesca's Holdings Corp. on Tuesday reported second quarter net income of $10.3 million, down from $14.6 million in the year-earlier period. Earnings and sales both fell short of estimates. The retailer also lowered its earnings outlook for the year.

Net sales rose 9% to $97.3 million, driven largely by new openings. Total apparel sales increased 14%, accessories sales increased 14%, and gift sales increased 25%. The gains were offset by a 12% decrease in jewelry sales,

Same-store sales fell 7%.

Maxwell House has launched a sponsored digital content series called "Made Right Here," that showcases “made-in-America” stories as part of its efforts to rejuvenate the brand and tap into a new generation of coffee drinkers.

Produced in partnership with Coolfire Studios and Mr. Here Productions, "Made Right Here" features the people behind products manufactured all across the country, from the small sheds and workshops of artists to large gleaming factories run by assembly lines.