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Marketing

  • Welch’s taps new VP of R&D/corporate quality

    Welch's has appointed Mari Rodriguez as the VP of R&D/corporate quality. Most recently, Rodriguez was the senior director of beverage R&D with Campbell’s, where she developed and helped launch numerous V-8 products.

    “Welch’s is the leader in Concord grape research and product development,” said Rodriguez. “I’m thrilled to be joining their team of grape experts to help further expand the brand’s portfolio of delicious products and bring the benefits of the Concord grape to more families.”

  • Military skill sets that make retailing better

    In a few weeks, retailers across the country will set out to begin to interview, hire and train workers for very busy holiday season. There is nothing new about these hiring trends. What is new is that we can translate and apply military methods to train, integrate and improve workers effectiveness for a more successful retail season.
     

  • GameStop to offer Cricket Wireless service with interactive promotion

    Las Vegas - Cricket Wireless and GameStop Corp. are launching a new strategic retail relationship that will offer Cricket Wireless' no-annual contract service in more than 2,800 GameStop U.S. store locations. Starting in October after a successful trial in select markets, GameStop will begin selling Cricket Wireless no-annual contract service and smartphone devices and accessories.  

  • Mi Pueblo Foods names CFO

    San Jose, Calif. -- Hispanic grocery chain Mi Pueblo Foods appointed Martin Cortes as CFO, effective immediately.
     

  • Walgreens adds JANA Partners managing partner to board

    Walgreens has appointed Barry Rosenstein, managing partner JANA Partners, and a second new director to be named to its board of directors as the company continues moving forward to complete its merger with Alliance Boots.
     

  • Epsilon partners with Bulldog for marketing solution

    Dallas - Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  

  • Coach Factory to extend pop-up store stay at Legends Outlets Kansas City

    Kansas City, Kansas -- Legends Outlets Kansas City announced that Coach is extending the stay of the area’s first Coach Factory pop-up location through the holidays, until January 2015.
     
    Coach Factory opened its pop-up before Memorial Day weekend and has added new inventory almost daily since opening.
     

  • Body Central enacts reverse stock split

    Jacksonville, Fla. - Body Central Corp. is enacting a one-for-10 reverse stock split of its common stock. Each 10 shares of common stock will be converted into one share of common stock.

    The number of outstanding common shares will be reduced from approximately 17.2 million to approximately 1.72 million. The number of authorized shares and the par value per share will remain unchanged.

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