Maurices names founder, CEO of Giggle as head of marketing and digital commerce

Duluth, Minn. -- Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.



Wing started her career with Nike in marketing and later moved into corporate development. She also built brand, marketing and digital strategies for a venture capital-backed multichannel retail concept called Gazoontite and went on to work with companies like G&J Publishing, Inc. to help build online brand strategies for parent/family brands in their portfolio prior to leaving to start giggle.



George Goldfarb, president of Maurices stated, "Ali is the ideal person to lead Maurices' marketing and digital efforts. She has a track record of impressive business results, a passion for the customer, and an excitement about omnichannel retailing."