ARTICLES BY THIS AUTHOR
- 9/25/2019
Survey: Social media affects less than half of consumers
Social influencers in particular are failing to resonate with many shoppers. - 9/25/2019
Report: Rent the Runway cites warehouse system in service issues
The fashion rental pioneer is reportedly facing widespread complaints of late and missed deliveries. - 9/24/2019
Amazon eases voice shopping with new Alexa-enabled hardware
The e-tail giant’s 2019 devices event included shopping-friendly wearables and a major in-car Alexa integration. - 5/18/2014
L’Oréal unveils latest digital beauty innovation
<p>L’Oréal Paris is bringing the personalized service of a department store to the mass market with its latest in beauty digital innovation — “Makeup Genius.”<br /> <br /> Based on the insight that beauty is one of the most “Googled” topics in the world — with about 4 billion searches a year — the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customization and interaction with their brand.<br /> <br />